As the Marketing Lead for the Odoo Practice at Artech2000 Technology Solutions, We spearhead end-to-end marketing operations which focus on driving high-quality lead generation and nurturing strategies. Our role is instrumental in aligning marketing efforts with sales goals, ensuring a seamless flow from campaign design to qualified lead handover.
Lead Generation & Campaign Management:
Designed and executed targeted marketing campaigns tailored to specific industries and business sizes, with a focus on generating high-value leads.
Analytics-Driven Strategy:
Continuously monitored campaign performance using analytics tools, enabling data-informed decisions and real-time optimization of marketing efforts.
Cross-Functional Collaboration:
Led weekly marketing reviews to track progress and identify new opportunities and coordinated monthly alignment meetings with the sales team to evaluate lead quality and refine campaign direction.
This strategic and collaborative approach consistently improves lead qualification rates and strengthens the synergy between marketing and sales functions, ultimately contributing to increased revenue and customer engagement.
